This brand exists to encourage those around us to stand firm when the atrophies of life hit. Hence the title the Buffalo Soldiers received after many encounters with Native Americans in the fight for the American west. They fought like cornered buffalo, and took on the personality of the great beast with grit to withstand every storm that came their way. We use this aspect of living and apply it to our life. We stand firm; we do not falter. Take this brand and make it your own - like a good pair of boots or a cowboy hat, it ages with you and tells the most interesting stories of your life.